Media metrics are not the only metrics that matter. Facebook's just realised this.
Facebook are abandoning their plans to mandate the use of their automated Campaign Budget Optimiser (CBO). Good.
Facebook Shops and why SMEs need to get onboard. Ideally fast. Not like there's much else to do...
Facebook Shops look like a great solution for retailers large and small.
Google and Facebook stock just shot up. It’s because they’re the gateway to kickstarting your business post-Covid — and you can start acting now. 🦠
Google and Facebook stock just shot up. It’s because they’re the gateway to kickstarting your business post-Covid — and you can start acting now. 🦠
“Unaccountable” Facebook ads are going to be all the more essential when the lockdown is over
Paid Social ads aren’t perfectly accountable, but they’re nonetheless the best option for when the lockdown is over.
Performance Marketing Trends to Look Out for in 2020!
Happy Crystal Ball Season! 4 Big Performance Marketing Trends for 2020.
Discovering the Unexpected with Paid Social — and why Facebook’s current best-practice guidelines don’t make sense to me.
Facebook’s ‘Power 5’ Best-Practices miss the point.